It's the essence of you
What's your story?
Branding isn’t about designing a logo and incorporating that image onto a business card, letterhead, and website.
It’s about telling a story.
Your story. A unique story, delivered in a unique way. Your brand voice, that aligns with your passion, personality and purpose.
It’s about determining how you want to identify yourself — from soup to nuts — to your clients, your prospective clients and your competitors.
It’s about delivering an experience that the audience will grow to trust. As such, you need your brand identity to be authentic and resonate with your ideal clients.
…and it starts with analyzing your values and goals and identifying the character of your company to help you develop and promote a completely identifiable presence.
Whether you’re a fledgling startup looking to build a new brand, a company in transition hungry for a fresh look, or a veteran player in the marketplace seeking growth opportunities aligned with your established corporate persona, Edesia has the experience and talent to help. It is all about authenticity and reputation which in turn builds trust.
Edesia’s brand identity services can help you:
- Clarify the character and voice of your company.
- Identify your company’s strengths and weaknesses — as well as those of your your competitors.
- Determine your industry positioning — and create a plan to advance it.
- Help cultivate and align your corporate culture with your brand.
- Conceptualize and execute a sophisticated logo design.
- Develop a positioning statement that is aligned with your brand voice and values.
- Create brand standards that will communicate the essence of your brand to employees, vendors, suppliers and partners – along with usage guidelines for all marks, brand elements and positioning statements.
- Design and produce print materials, product sell sheets, brochures and other marketing materials.
- Conceptualize, design and create product packaging that will stand out in the marketplace.
Our experienced team of brand strategists and creatives will develop a brand strategy that will grow brand awareness, drives sales, and increases conversion rates for your company.