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Clover Farms Careers Digital Marketing

October 14th, 2020

Clover Farms Dairy had both immediate and long term needs to improve and generate quality recruits for CDL A & B drivers, diesel mechanics for three location in Reading, Levittown and Wilkes-Barre Pennsylvania. 

Project elements included:

  1. On-site meetings and discovery for job definitions and needs.  
  2. Re-design of job descriptions PDF’s for hand-out and website downloads. 
  3. Re-design of website careers main page and individual job pages. 
  4. Related Keyword research for effective SEO and PPC. 
  5. Implement form tracking changes with WordPress Gravity forms plug-in.
  6. Set-up call tracking metrics for organic and PPC campaigns for measurement. 
 

Results achieved:

  1. Accurate job description via editable PDF’s and website page content with improved design elements.  
  2.  Impressive first page organic results for multiple CDL positions within 6 months. 
  3. Low CPC for all three target regions. 
  4. Monthly reporting on all applicants via web submission forms and call tracking metrics. 
 

If we can help you with your Careers Marketing or other Website Project needs please give us a call:

(610)-463-0317

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