Clover Farms Careers Digital Marketing
October 14th, 2020
Clover Farms Dairy had both immediate and long term needs to improve and generate quality recruits for CDL A & B drivers, diesel mechanics for three location in Reading, Levittown and Wilkes-Barre Pennsylvania.
Project elements included:
- On-site meetings and discovery for job definitions and needs.
- Re-design of job descriptions PDF’s for hand-out and website downloads.
- Re-design of website careers main page and individual job pages.
- Related Keyword research for effective SEO and PPC.
- Implement form tracking changes with WordPress Gravity forms plug-in.
- Set-up call tracking metrics for organic and PPC campaigns for measurement.
- Accurate job description via editable PDF’s and website page content with improved design elements.
- Impressive first page organic results for multiple CDL positions within 6 months.
- Low CPC for all three target regions.
- Monthly reporting on all applicants via web submission forms and call tracking metrics.
If we can help you with your Careers Marketing or other Website Project needs please give us a call: