Edesia’s unique advantages in this area are based on more than 20+ years of experience in the field of search, and a deep commitment to staying on the cutting edge of what’s working in today’s environment.

Search engines are always working to improve the accuracy and the relevancy of their results…  as they should.

As they tweak their algorithms, the value and importance of hundreds of ranking factors can potentially change.

Our research, continual testing and analytics ensure that our clients stay ahead of the curve and do not get left behind.

SEO is a craft. SEO is an art.

Yes – there is science involved, math calculations and all kinds of theories.

But at the end of it all it is down to the execution.

Too little optimization, and no one will find your business on the web. Your website will be little more than an expensive business card.

Overdo it, and you may be penalized.

 A Goldilocks challenge.

With our never wavering focus on value to the end consumer, we get it just right.

As we do with our other marketing campaigns and initiatives, Edesia applies time-tested analytical techniques and concepts to the SEO process. Our proven strategies generate steady, high-quality web traffic that draw customers to your products and services to positively affect your bottom line.

We ensure that the content we create is engaging, informative and worthy of being read. We design the websites with User Interfaces (UI) that are intuitive and that encourage deeper navigation and longer session times. We architect the navigation so that content is easily accessible and develop tools to facilitate social sharing. We ensure all the technical aspects of SEO relating to  indexing, crawl budget, page loading speed, canonicalization and on-page optimization factors are as optimal as they can be.

If we do all of the above and create an experience for users that is focused on them – quick accessibility to informative content….  we know that subsequently we will earn links back to the content which is also key. We’ll also look to see if there are other opportunities to be linked from websites where it is of value to their users – websites aligned with your sector where a synergistic effect can be leveraged.

In short, we look for every opportunity we can to give you an edge.

Get in touch with Edesia Group to discover how we can help you streamline your business so it can operate more efficiently, effectively, and profitably.